In a world where fashion is becoming louder – more colors, more details, more branding – PEA & KEW chooses the opposite. Not to stand out less, but to stand out through simplicity. For us, class and style don’t lie in excess or shouting for attention with logos, but in the subtle elements: a perfect fit, high-quality materials and finishing, and refined details that let the clothing speak for itself.

Our shirts, with a regular fit and a subtly rounded hem, combine minimalist design with elegance. They have a casual appearance, yet exude a neat style. This makes them perfect for a classy look on a casual day or an informal workday.

The name PEA & KEW (pronounced as the English letters 'P' and 'Q') is inspired by the 17th-century expression "pee and kew," a symbol of high quality. For PEA & KEW, quality means more than just the final product; it’s in every step of the process - from design and production to service and experience.